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BMW shareholders worry about Tesla’s competitive advantage


German shareholder association Vice President Daniela Bergdolt said in a speech at BMW’s recent annual shareholder’s meeting (via Auto News Europe):



“Where is this model offensive? Sure, you’ve got the iNEXT, but I was expecting something that blows Tesla out of the water.”

The comment was reportedly received by loud applause from BMW shareholders.

On top of it, BMW’s board is reportedly considering replacing CEO Harald Krüger due to his role in the company’s slow rollout of more electric vehicle options.

At the company’s Annual General Meeting in Munich earlier this month, Krüger reiterated the automaker’s commitment to e-mobility, but he still focuses on plug-in hybrids.

BMW hasn’t released a new all-electric car since the BMW i3 in 2013, but the German automaker now says that it’s finally launching new fully-electric models.

They have the BMW iX3, an all-electric SUV, which is due to go on sale next year and the BMW i4, an all-electric sedan, and the BMW iNEXT, an all-electric crossover, are being brought to market in 2021.

The automaker previously presented the iNEXT as their answer to the Tesla Model 3, which is what the leader of the shareholder association was referencing

Earlier this year, BMW revealed the latest iX3, i4, and iNext electric vehicle prototypes during winter testing.

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